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 mission statement      


The mission of the California Rental Association is to further the rental concept by representing its members, promoting use by consumers, and augmenting the industry image.


Objective: To provide products and services, to its members, that will encourage success in their business endeavors.

Objective: To collect and disseminate information pertinent to CRA, its members, manufactures and suppliers.

Objective: To monitor and influence governmental policies and laws affecting members and the rental industry.

Objective: To increase the public’s awareness of the rental industry.

Objective: To provide on-going, educational opportunities for members which enhance their proficiency.

Objective: To provide forums for personal interaction among members

Objective: To maintain relationships, with other industry-related organizations, to address common issues in an effective manner.

Objective: To support high standards of professional practices throughout the rental industry.