Recognition & Awards

Each year, CRA presents the following awards to members of the Association and the industry in recognition of their outstanding contributions, (unless otherwise indicated) industry leaders are recognized at the CRA annual convention and trade show. Click on the following links to learn more about each award and view the archive.

The James Gartland Memorial Award

The James Gartland Memorial Award honors the memory of the founder of the Rental Equipment Register and the long-time friend of the California Rental Association.

View Winner and Archive

The W. E. "Bud" Loeber Friendship Award

The W.E. "Bud" Loeber Friendship Award honors the memory of the California Rental Association's former Assistant Executive Director by perpetuating the memory of his smile, his positive attitude and his friendly approach to life.
View Winner and Archive


About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 3 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.