CRA Announces New Executive Director

CRA announces, effective immediately,  the appointment of Jeff Roberts, of City Rentals, as the new CRA Executive Director.  Per the CRA Long Range Planning Committee this plan is being implemented earlier than expected.   CRA Staff members Vicky Blackwell and Carol Murphy are looking forward to a seamless transition and working closely with Jeff.  He brings with him many years of Rental and Vendor experience.


By: Mitchell Bluethman
On: 05/05/2020 13:52:58
FANTASTIC CHOICE!!! Jeff is a great guy and will do a wonderful job continuing the great work done by Dale. Thank you Jeff!!

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About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.