Event Calendar

Wednesday, June 26, 2024

CRA's 4th Wednesday Rental Workshop

Start Date: 6/26/2024 2:30 PM PDT
End Date: 6/26/2024 4:00 PM PDT

Venue Name: Zoom Platform

Organization Name: California Rental Association

Katie Marrs
Email: Katie.Marrs@CalRental.org
Phone: (800) 272-7400

May Workshop

Presented by Elliott Vigil 


Sales Coach for the Rental World

Sales training in the equipment and party rental industry is crucial for success in a competitive market. With a diverse range of products and services, sales professionals need to be well-versed in the features, benefits, and applications of various equipment and party rental items. Training should focus on understanding customer needs, effective communication, upselling techniques, and building long-term client relationships. Additionally, sales training should incorporate knowledge about industry trends, pricing strategies, and competitor analysis to empower sales teams to adapt and thrive in dynamic market conditions. Ultimately, well-trained sales staff can drive revenue growth and enhance customer satisfaction, positioning rental companies for sustained success in the industry.

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Program Schedule:
  • Introductions
  • Presentation By: Elliott Vigil, Sales Trainer & Coach
  • Networking
  • $50 Amazon Gift Card Drawing (must pre-register and be present at end of workshop)

About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.