Leadership, Staff & Committees

CRA is governed by a Board of Directors composed of a 17 rental center members plus 4 Associate members. 

Directors are chosen from owners, officers, members of limited liability companies and partners of voting members of the corporation. Associate Directors are chosen from firms that have an interest in the rental industry.

CRA currently has 10 committees to research various areas of concern to the association and report their findings to the Board of Directors.

The California Rental Association is made up of individual territories. Each territory serves the rental centers and associate members in its designated area. Territory meetings are held to network and address specific issues of interest to all members.


About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.