W.E. "Bud" Loeber Friendship Award
The W.E. "Bud" Loeber Friendship Award honors the memory of the California Rental Association's former Assistant Executive Director by perpetuating the memory of his smile, his positive attitude and his friendly approach to life. The award is presented to Association members who demonstrate a sincere interest in the rental industry and the people in it.
Past recipients are:
| 1995 - Bill Grasse | 2003 - Joe Novak | 2015 - Steve Soares |
| 1996 - Walt Henderson | 2004 - Doug Strom | 2016 - Arlen Stringfellow |
| 1997 - Marion Beal | 2005 - Joel Neven | 2017 - Sylvia Woodward |
| 1998 - Dave Copeland | 2007 - Les Chayo | 2018 - Robert Pedersen |
| 1999 - Dick Whittington | 2010 - Mike Anderson | 2019 - Chris Parker |
| 2000 - Ed Hill | 2011 - Linda Bradley | 2021 - John Frantz |
| 2001 - Phil Maxwell | 2013 - Allen Buck | 2022 - Carol Murphy |
| 2002 - Jim Woodward | 2014 - Torsten Erbel | 2023- Jim Grasse |