W.E. "Bud" Loeber Friendship Award
The W.E. "Bud" Loeber Friendship Award honors the memory of the California Rental Association's former Assistant Executive Director by perpetuating the memory of his smile, his positive attitude and his friendly approach to life. The award is presented to Association members who demonstrate a sincere interest in the rental industry and the people in it.
Past recipients are:
| 1995 - Bill Grasse | 2011 - Linda Bradley |
| 1996 - Walt Henderson | 2013 - Allen Buck |
| 1997 - Marion Beal | 2014 - Torsten Erbel |
| 1998 - Dave Copeland | 2015 - Steve Soares |
| 1999 - Dick Whittington | 2016 - Arlen Stringfellow |
| 2000 - Ed Hill | 2017 - Sylvia Woodward |
| 2001 - Phil Maxwell | 2018 - Robert Pedersen |
| 2002 - Jim Woodward | 2019 - Chris Parker |
| 2003 - Joe Novak | 2021 - John Frantz |
| 2004 - Doug Strom | 2022 - Carol Murphy |
| 2005 -Joel Neven | 2023 - Jim Grasse |
| 2007 - Les Chayo | |
| 2010 - Mike Anderson |