W.E. "Bud" Loeber Friendship Award
The W.E. "Bud" Loeber Friendship Award honors the memory of the California Rental Association's former Assistant Executive Director by perpetuating the memory of his smile, his positive attitude and his friendly approach to life. The award is presented to Association members who demonstrate a sincere interest in the rental industry and the people in it.
Past recipients are:
| 1995 - Bill Grasse | 2002 - Jim Woodward | 2013 - Allen Buck |
| 1996 - Walt Henderson | 2003 - Joe Novak | 2014 - Torsten Erbel |
| 1997 - Marion Beal | 2004 - Doug Strom | 2015 - Steve Soares |
| 1998 - Dave Copeland | 2005 - Joel Neven | 2016 - Arlen Stringfellow |
| 1999 - Dick Whittington | 2007 - Les Chayo | 2017 - Sylvia Woodward |
| 2000 - Ed Hill | 2010 - Mike Anderson | |
| 2001 - Phil Maxwell | 2011 - Linda Bradley |