Presidents Message

Jeff Roberts

Ryan Leis, CRA President

Thank you for electing me your CRA President.  What makes the CRA such a fantastic organization is the active participation of it’s amazing and ever-expanding Membership and to have been selected by that Membership as its leader is not only a great honor, but also very humbling.

I, like many, or even most of our Membership, started out washing equipment on the Wash Rack and scrubbing toilets in the Rest Rooms.  Since then, I have worked in every conceivable position in a Rental Yard, learning and growing within each position until making it into the position that I am today where I continue to learn and grow.

Today, 22 years later, I along with my brother Cody, am the second-generation owner of Apex Rentals in Hesperia and Victorville.  Both yards are general tool and equipment rental facilities, and the Hesperia location also doubles as a Full-Line Kubota dealership.

My number one job, however, is that of proud Husband and Father.  Along with my Wife of 16 years, Emi and our 9-year-old Son Scout, we are carefully navigating the rocky road of doing business in California.  With family by my side, we are working through the many challenges as well as reaping the rewards.  And the California Rental Association has been an invaluable resource through it all.

There has never been a better time to be a CRA member.  Please be sure to take advantage of all the rewards and benefits that CRA Membership has to offer.  Be it discussing H.R. or contract issues with one of our retained attorneys that have experience in our industry, insurance services specifically built around our industry, or using one of our Preferred Providers that not only support our association but also can provide great pricing and a wealth of experience and knowledge.  You can rest assured that the CRA staff as well as the Board of Directors have stores of all sizes in mind when making decisions.  Behind the scenes, your association is working on many fronts.  In the time I have been on the Board of Directors, I have been able to sit in on CARB meetings as well as discussing upcoming changes in labor laws that affect our industry.

 Along with all of you, our industry is growing rapidly.  We look forward to the future of both the Equipment and Party Rental industries.  I welcome the many difficult challenges ahead and would not want to be in a different industry or be associated with a different group of people.
Thank you for all the continued support!
Ryan Leis

About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.