2023 Rental Rally Tradeshow Recap

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The 2023 Rental Rally Trade Show!
January 22 - 25
South Point Casino Hotel & Casino in Las Vegas.



New to the Rental Rally this year was our collaboration with the Peer Executive Group led by Dan Crowley and team launching the rollout of Rental Boot Camp. In an effort to focus on developing key rental leaders in your organization we have introduced a one day interactive, informative and highly productive program to bring out the next generation rental leaders.  Reach out to someone who attended to learn about their experience, call the CRA for more information, and then be the first to sign up for next year’s Rental Boot Camp. 

Further collaboration was with the Manufactures and Tent Renters Association ( MATRA) and our static Education Day held every year.  This year’s program also surpassed prior years with seminars specifically designed for equipment and party rental industries. The caliber of our speakers and the content provided to our members was extremely valuable and impressive. 

Another first this year, was our keynote speaker ahead of the Trade Show.  With a full audience, we were mesmerized by Chris Cassidy, NASA Astronaut and Navy Seal who shared his career experience and how his personal Mentor/Mentee relationship influenced his path and now legacy. 

Yet another first this year was brought to us by the California Young Rental Professionals (CYRP).  Their day started with the CYRP breakfast and the introduction of a Mentor/Mentee Program. Included with your pancakes was a panel of legendary rental leaders setting forth as the inaugural Mentors for an audience of energized and ambitious Mentees.  The CYRP day ended with Bowling that included the same group and more for what turned out to be a fantastic social event. 

Our Tuesday night event was the Rental Palooza held at the Ahern Hotel in Las Vegas which included roaming entertainment, delicious food, cigar bar and car show, and an epic performance from the band Count’s 77. 

Lastly, was two days of exhibits at the trade show made possible by all our supporting vendors, attendees and everyone behind the scenes.  Truly a great show with impressive attendance, superior equipment, and from what I could hear and see multiple purchase orders for equipment being sold. The message here is if you attended this year’s show you recognize the value and benefits of coming and we look forward to seeing you again next year.  If you were unable to, or chose not to attend, let me be the first to encourage you to come next year.


The 2023 Show Guide is online!
Click Here to view

About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.