Education Day Seminars

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The 2026 Rental Rally
January 11 - 14
South Point Casino Hotel & Casino in Las Vegas.





Education Day Seminars & Speakers
Monday January 12
9:00 am - 4:00 pm

PEG (Peer Executive Groups): This year, PEG has produced seminars specifically for the equipment and party rental industries. 

Morning Sessions
 
Session 1 - General Session #1 – Financial/Accounting - Rebecca Warnick
  • Build, Measure, Profit: Financial Success Strategies for Equipment & Event Rental Businesses
    • Join Rebecca Warnick, CPA, founder and principal of The Warnick Group, the only CPA specializing in the Equipment & Event Rental Industry. This session will give owners and managers the tools they need to strengthen their financial foundation and drive profitability. Identify the key metrics you and your staff can track each week, month, and quarter to gauge your success. This seminar will provide a roadmap for improving your company’s financial performance, helping you measure success, identify opportunities, and prepare for long-term sustainability. Whether you’re a growing rental business or an established operator, you’ll leave with actionable strategies to strengthen your bottom line.

Session 2 - General Session #2 – Facility Protocol – Rob & Bruce (Paragon Insurance)
  • Protecting People & Profits: Smarter Safety Strategies for Your Rental Facility
    • Creating a safe facility is one of the most important responsibilities of any equipment or event rental company. Not only does safety protect your employees and customers, but it also reduces liability, improves efficiency, and builds long-term trust in your business. Join rental industry experts Rob Chogoya and Bruce Hooker of Paragon Insurance Holdings for this engaging seminar as they walk you through practical steps to strengthen your safety culture and share strategies to proactively reduce risk. They will review the most common safety hazards found at rental facilities using real world examples from their over 40 years in the industry. Two fellow CRA members will also share their experience in completing a safety assessment with Rob and Bruce. You’ll discover simple, low-cost fixes that can be implemented immediately to make your workplace safer, more organized, and improve customer confidence
Afternoon Sessions
 
  •  Breakout #1
1A: Employee Benefits – Tim Bellig 
Stronger Teams, Stronger Business: Using Benefits to Win and Keep Top Talent
In today’s competitive labor market, attracting and retaining top talent goes far beyond wages. For equipment and event rental businesses, offering the right mix of employee benefits can set you apart as an employer. Tim Bellig, CLU, CLTC with EPIC Insurance Brokers and Consultants, will explore how customized insurance and executive benefit strategies can help your company recruit, reward, and retain your workforce. Tim will share a proven approach to building benefits packages that include life, disability, and long-term care solutions, as well as income, retirement, and succession planning strategies. You’ll learn how a well-designed benefits program not only supports your employees but also strengthens your business’s long-term growth and stability.


1B: Dynamic Pricing – Quipli, etc 
Pricing Smarter, Not Harder: Dynamic Strategies for the Rental Industry
Dynamic pricing has become a standard practice in industries like ridesharing, hotels, and airlines—where prices adjust in real time based on demand, availability, and timing. Now, thanks to advancements in software and analytics, the event and equipment rental industry is poised to adopt the same strategies. This seminar will explore how dynamic pricing can maximize revenue, improve asset utilization, and provide competitive advantages in a changing market. Attendees will hear directly from leading software companies and successful rental business owners who are already implementing these tools. Together, they’ll share practical insights, strategies, and real-world examples of how to make dynamic pricing work for your business. Whether you’re curious about the technology, concerned about customer reactions, or ready to implement dynamic pricing today, this session will give you the knowledge and confidence to take the next step.



  • Breakout #2
2A: Customer Service – Paige Sachs 
The Language of Service: Mastering Communication for Memorable Customer Experiences
In this engaging seminar, you’ll discover how to elevate your customer’s experience with your company, whether online, on the phone, or in person. Rental industry customer service expert Paige Sachs of LocaliQ will guide you through proven strategies for building stronger connections with your customers. Learn the nuances of phone presence, how to tailor communication across different generations, and why body language and tone of voice can make or break a customer’s experience. Whether you’re talking to a contractor, a homeowner, a long-time customer, or a bride-to-be, the right approach will differentiate your business from your competition and help you win long term. Join us for practical takeaways and insights that will help your team deliver exceptional service at every touchpoint.


2B: Capital Financing – Greg Rickel 
Unlocking Capital: Innovative Financing Models to Drive Growth for Equipment & Event Rental Companies
Access to capital is often the tipping point between maintaining the status quo and unlocking the next stage of growth. In this seminar, Mazo Capital Solutions, led by Greg Rickel, VP Business Development will present forward-thinking financing strategies designed specifically for equipment and event rental businesses.
Drawing from decades of real-world experience supporting operators across the industry, Greg will break down how rental companies can:
  • Acquire new equipment without putting pressure on cash flow
  • Use financing as an internal growth engine, enabling expansion into new locations and market verticals
  • Integrate retail finance as a sales enabler, giving customers access to frictionless funding options that increase close rates, average ticket size, and long-term loyalty
Attendees will walk away with practical, actionable frameworks for aligning financing tools with strategic business objectives—whether the goal is to improve liquidity, accelerate market expansion, or create new revenue opportunities through customer-facing finance programs.
In an increasingly competitive landscape, the companies that win are the ones that treat financing not just as a necessity, but as a lever for growth, differentiation, and operational strength. This session will show you exactly how to do that.

 Seminar Tickets
purchased by December 12, 2026 are $85 per person.
On-site tickets cost $95 per person
 


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