Territory Officers

Territory Counties Served Territory President
CenCal Calaveras, Fresno, Inyo, Kern, Kings, Madera, Mariposa, Merced, Mono, Monterey, San Benito, Santa Clara, Santa Cruz, Stanislaus, Tulare, Tuolumne
Greater LA-Orange Los Angeles & Orange Jim Grasse
Broce Broom Mfg. Co. Inc.
(405) 420-9832
Inland Riverside & San Bernardino 
Mike Wiest
Wiest Rental & Sales
(951) 689-3400

NorCal Alameda, Alpine, Amador, Butte, Calaveras, Colusa, Del Norte, El Dorado, Glenn, Humboldt, Lake, Lassen, Marin, Mendocino, Modoc, Napa, Nevada, Placer, Plumas, Sacramento, San Francisco, San Joaquin, San Mateo, Shasta, Sierra, Siskiyou, Solano, Sonoma, Sutter, Tehama, Trinity, Yolo, Yuba
Kali Sarris
A Party Center / Easy Rentals
(415) 456-5970
San Diego Imperial  & San Diego Paul Norman
(858) 987-2605

Tri-County  San Luis Obispo, Santa Barbara, & Ventura Counties
Allen Buck
Virginia Abrasives Corp.
(805) 524-4269
Click Here   to see upcoming meeting information
Click Here to see Territory Map


About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.