Who We Are

The California Rental Association has been promoting the equipment and party rental industry since it began in 1946. The association has actively promoted high standards and ethical practices, encouraged harmony and cooperation among its members, and educated the public about the benefits of rental. Our industry has grown into a multi-million dollar business with a tremendous impact on California’s economy — and CRA has been there from the beginning, working to increase public awareness and to provide ongoing services for its members and the public at large.


About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 3 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.