The California Rental Association has been promoting the equipment and party rental rental industry since it began in 1946. The association has actively promoted high standards and ethical practices, encouraged harmony and cooperation among its members, and educated the public about the benefits of rental. Our industry has grown into a multimillion dollar business with a tremendous impact on California’s economy — and CRA has been there from the beginning, working to increase public awareness and to provide ongoing services for its members and the public at large.
Jeff Roberts, CRA Executive Director, announced the results of the recent board elections. Officers elected to a one-year term are: Rusty Parr, president; Ryan Leis, vice president; Kathryn Mitchell, treasurer; and David Dworschak, secretary. Directors elected to serve a three-year term, beginning July 2021, are Steve Garcia, Rusty Parr, Greg Webster, Dennis Wells, and Matt Wiest. Elected to serve as an associate director for a three-year term are: John Frantz and Brandy Carmona. Appointed to serve as an associate director for a one-year term are: Ed Galindo and Don Schultz. CONGRATULATIONS to all of our newly elected/appointed officers. Their dedication and hard work are most appreciated!
The “Fourth Wednesday Rental Workshop” for July will take place via Zoom on July 28th. This month we have Paige Sachs presenting "Online Marketing Tips for the Rental Industry". Paige is a Senior Internet Marketing Consultant wit ReachLocal.