Rental Rally Tradeshow

Rental Rally Tradeshow Logo

The 2024 Rental Rally Trade Show!
January 14 - 17
South Point Casino Hotel & Casino in Las Vegas.


Rental Rally Tradeshow 2024

 CRA’s 2024 Equipment and Party Rental Tradeshow will be back at the South Point Casino Hotel & Convention Center! A great venue choice with the convenience of having the convention center and hotel on the same property.

Tentative Schedule at a Glance  2024

​Sunday, January 14, 2024
9:00 am – 4:00 pm       Rental Leaders Boot Camp more...

Monday, January 15, 2024

8:00 am – 4:30 pm      Vendor Set-up
9:00 am – 4:00 pm      Educational Seminars
5:00 pm – 7:00 pm      Opening Cocktail Party

Tuesday, January 16, 2024
8:30 am – 9:30 am       Keynote Speaker more...
10:00 am – 4:00 pm     Show Exhibit Hours
6:30 pm – 10:00 pm     Evening Event with Awards Ceremony       

Wednesday, January 17, 2024
9:00 am – 1:00 pm      Show Exhibit Hours
12:45 pm                      Raffle Drawing
1:00 pm – 5:00 pm      Vendor Teardown

 Everyone needs to be out by 5:00 pm

Keynote Speaker
Nick Friedman, College Hunks Hauling Junk. World-class speaker, bestselling author, founder of a national franchise, and TV Personality, Nick's story is as incredible as they come. But what sets him apart is just how much fun he has along the way. more...

Exciting Optional Events!
Rental Leaders Boot Camp* - Designed and presented by Peer Exrective Groups, the Rental Leaders Boot Camp will focus on developing key rental leaders in your organization. 

The Opening Cocktail Party*
Held on the show floor, to allow attendees plenty of time for previewing exhbitory booths and netwworking with others in the rental industry.

Education Day Seminars*
A full day of seminars

Tuesday Evening Event/Award Ceremony*
  •  Booths start at $1,795* for CRA Members and $2,195 for non-members. Corner Booths are an additional $300.
  • Save Money - Buy a larger booth and receive a DISCOUNT!
* Optional Events such as the seminars and Tuesday Evening Event are not included in the booth fee.

Click Here for the 2024 Booth Application
Click Here for the 2024 Floor Plan


Rental Centers: The show is an excellent opportunity to network with fellow rental center owners and managers, attend rental industry specific seminars coordinated by MATRA and best of all "Kick the Tires." Show specials will be available to save you money! CRA's tradeshow is an excellent time and place to meet and share with others involved in our challenging industry. Plan to attend all the events an seminars!
Rental Centers - Register by December 31, 2023 for special pre-registration rates: $60/person or $195/company.
  • Attendee Registration Form- To Come

Sponsorship & Advertising Opportunities:

There is no better way to demonstrate your support for the rental industry.
CRA is extending an invitation to individuals and businesses to support our exciting event through several sponsorship opportunities. All sponsors will be acknowledged on the CRA website and in the eJournal among other benefits. 

Sign up by December 8th to be included in the signage and Pocket Program.
Links for Additional Information

*Optional Events such as the Seminars, Cocktail Party, and Tuesday Evening Event are not included in registration fee

About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.