Rental Rally Tradeshow

2018 Recap

Rental Rally Tradeshow Logo

The 2018 Rental Rally Trade Show  was held
January 22 - 24
at the South Point Casino Hotel & Casino in Las Vegas.

The Show Featured:
  • 2 Days of Equipment & Services Exhibits
  • Seminar / Tour Packages
  • Opening Cocktail Party on the Show Floor
  • Evening Event and Awards Ceremony at Top Golf
  • OSHA Forklift Operator Training


Rental Rally Tradeshow 2018 Review

The Opening Session started the show off  on Monday with featured guest speaker, Bob Treadway. Bob discussed business futures. The session was followed by panel discussions on varying subjects related to doing business in today’s Rental industry. Early reviews were very positive for both sessions. That afternoon, the “Party” folks took a bus ride to RSVP Party Rentals, Las Vegas largest independent Party Rental center. They were treated to a savory luncheon, followed by a tour of the RSVP facility, and a Tent Lighting workshop conducted by a MATRA representative.  The “Equipment” attendees took a bus ride to the Cashman  Equipment facility in Henderson, NV which takes up more than a city block. They enjoyed a luncheon and tour of Cashman’s massive, Rental, Service and Product Sales facility.

Preliminary numbers show increased attendance from last year’s show, with approximately 400 from 15 states as far away as Alaska and Hawaii. The show floor was capped out at 346 booths featuring Equipment, Party and Service vendors; this was also an increase over last year’s show. The evening “Opening Event” on the showroom floor was well attended by over 350 people. “Top Golf” was a big hit and entertained 355 attendees. There was a bounty of delicious appetizers, barbecue, libations, and live music while we were treated to a great view of the fabulous Las Vegas skyline. There was even a golf pro there to assist the novice as well as the experienced golfer. The generosity of our major sponsors: “JCB”, “Chicago Pneumatic Tools”, “Epic Insurance Services” and “Skyjack” helped keep the costs down. “Skyjack” also sponsored the Souvenir Photos. I hope everyone took advantage of this great event and had a terrific time.

All in all, it seemed the vendors and attendees on the showroom floor were upbeat, positive and looking forward to a successful year in 2018. Thank you to all who attended and participated in the 2018 Rental Rally, making it a huge success. Again, a special THANK YOU to our sponsors, including Platinum Level Sponsor: “JCB, Inc.”, Gold Level Sponsors: “Chicago Pneumatic Tools”, “EPIC Insurance Services”  and “Skyjack, Inc.” Silver Level Sponsors: “Barreto Manufacturing, Inc.”, “H. G. Makelim Co.” and “Kubota Tractor Company”. Bronze Level Sponsors: “CPEE Sales”, “Electric Eel Mfg.”, “Rainier Industries” and “Woodward Group.”

Save the Date

We do not have a show in 2019, but will be back at the South Point for our 2020 Rental Rally Tradeshow on Janury 20-22, 2020. 

About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 3 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.