California Rental Association Awards & Recognitions

CRA's Award Season.....

Congratulations to both Janice Petersen and Rusty Parr, winners of the Gartland/Blackwell Award, and Jim Grasse, winner of the W.E. "Bud" Loeber Award. The awards were presented at the January Rental Rally Tradeshow, during the Rockin' Rental Palooza.
This year we also had the honor of giving two long time CRA staff members the Lifetime Achievement Award. Thank you, Carol Murphy and Vicky Blackwell, for all your hard work and dedication to the CRA!
Congratulations to past officers and board members, also awarded with plaques at the event: 
Patricia Sarris, who served on the Board of Directors from 2011 to 2023.
Luis Torres, who served on the Board of Directors from 2019 to 2023.
Brandy Carmona, who served on the Board of Directors from 2020 to 2023.
Thank you to these officers for their service!

Training for this FREE MEMBER BENEFIT runs for an hour and is followed by a Q&A session. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop.  Learn More...



About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.