CRA's 4th Wednesday Workshop

CRA's 4th Wednesday Rental Workshop!
CRA's 4th Wednesday Rental Workshop will take return via Zoom on
June 26, 2024, from 2:30 -4 p.m.

 Hosting this month's workshop
Elliott Vigil
"Sales Coach for the Rental World" 

Sales training in the equipment and party rental industry is crucial for success in a competitive market. With a diverse range of products and services, sales professionals need to be well-versed in the features, benefits, and applications of various equipment and party rental items. Training should focus on understanding customer needs, effective communication, upselling techniques, and building long-term client relationships. Additionally, sales training should incorporate knowledge about industry trends, pricing strategies, and competitor analysis to empower sales teams to adapt and thrive in dynamic market conditions. Ultimately, well-trained sales staff can drive revenue growth and enhance customer satisfaction, positioning rental companies for sustained success in the industry.

Training for the FREE MEMBER BENEFIT runs an hour.
Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop.  

Sign Up Today…


About CRA

The California Rental Association (CRA), located in Sacramento, CA, is a nonprofit trade association representing the equipment and party rental industry since 1946.

CRA is governed by a Board of Directors composed of a 17 rental center members plus 5 Associate members.

Our member-led committees are charged with acting in the best interests of the association and shaping CRA’s programs and policy proposals.

The association staff is directed in these efforts by the Executive Director.